The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes
“At a time when the industry is suffering from only 50 percent prescription adherence rates among patients and the general population is getting less healthy, we find female CMOs can be healthcare companies’ best allies to achieve better health outcomes for themselves and others,” says Carolyn Buck Luce, executive in residence at Center for Talent Innovation. “The sponsoring companies of this report recognize the power of the female CMO purse and have committed to uncovering the solutions to better serve this market segment.”